Advisory Team

CEO

Ed Hoffman

CSO

Rebecca Hoffman

Sr. Advisor | Revenue

Rob Kligman

Rob brings nearly 30 years of experience across senior roles at major organizations, including WWE, USA TODAY Sports and Sports Illustrated. During his eight-year tenure as WWE’s Vice President of Global Digital & Integrated Sponsorship Sales, he elevated WWE’s sponsorship platform by securing major brand partnerships establishing WWE as a premier destination for global sponsorships. Rob will play a critical role guiding Perceev in its efforts to secure endemic and non-endemic brand partnerships, maximizing the Perceev advertising platform, and implementing key brand activations.

Advisor

Ken Weixel

Managing Director, Procopio Bus Advisors Former Deloitte Managing Partner
Sr. Advisor | Endurance Events

Lonnie Somers

For nearly 16 years, Lonnie has co-operated HAL Sports and serves as its Chief HAL Officer. Lonnie became the race director of the Denver Colfax Marathon, having been involved since its inception in 2006. He is a member of Running USA and served as the longest-tenured board member. In 2023, Lonnie was inducted into its prestigious Hall of Champions. Lonnie played a crucial role in Perceev’s initial case studies and will continue in an advisory role to ensure company products and services effectively fulfill the needs of the endurance event community it serves.

IP Counsel

Noel Gillespie

Procopio Partner
Sr. Advisor | DevOps Architect

Umair Nawaz

Umair is an experienced Architect specializing in Application Development, DevOps, Security, and Big Data. He focuses on building secure and scalable architectures while advising enterprises on agile software delivery practices. With a passion for solving complex problems strategically, he leverages modern technologies to drive innovation and deliver impactful solutions. Umair has been an important team member helping to develop many aspects of the Perceev platform and will continue to advise and oversee as the product enters the market and reaches critical mass.

Corporate Counsel

Paul Johnson

Procopio Partner