Advisory Team
CEO
Ed Hoffman
CSO
Rebecca Hoffman
Advisor
Mark Strawn
Product Executive
Former Director of Program management at Fitbit. Accountable for hiring team and program execution: managing collaboration, development, reviews, finished product.
Advisor
Ken Weixel
Managing Director, Procopio Bus Advisors Former Deloitte Managing Partner
Sr. Advisor
Bob Babbitt
Bob is an inductee to both the USA Triathlon Hall of Fame and Ironman Hall of Fame after making many impactful contributions to the sport and the industry. He is the co- founder of Competitor Magazine, the co-founder of The Challenged Athletes Foundation, the founder of the Muddy Buddy Ride and Run Series, the author of ‘30 Years of the Ironman World Championship, and the host of Breakfast with Bob on YouTube.
IP Counsel
Noel Gillespie
Procopio Partner
Sr. Advisor
Alistair Brownlee
Alistair Brownlee, MBE, an icon in endurance sports, is a double Olympic Triathlon Gold Medalist, four-time World Champion, and four-time European Triathlon Champion. As a Senior Advisor, he brings his unparalleled expertise to enhance our platform's market presence and product innovation. Alistair's deep understanding of the athlete's journey and the sports industry will be invaluable in guiding Perceev's strategic direction.
Corporate Counsel
Paul Johnson